Case Study: Association of the United States Army Annual Meeting
Held every October in Washington, DC, the Association of the United States Army (AUSA) Annual Meeting is the largest land power exposition and professional development forum in North America. The Annual Meeting consists of informative presentations, panel discussions on pertinent military and national security subjects, workshops and important AUSA business meetings. The three-day event also includes over 500 industry and military exhibits occupying 500,000 square feet of exhibit space. Presentations on the state of the Army and related defense subjects are given by the Secretary of the Army, the Army Chief of Staff and other senior Army and Department of Defense representatives. Each year over 30,000 attendees, including senior leaders from the Army, DoD and Congress, as well as foreign dignitaries, participate in the AUSA Annual Meeting. The event provides a unique opportunity to showcase defense industry products and services to key Army and DoD decision-makers, discover new developments in defense technology and meet with colleagues from the world-wide defense community.
Attendees in recent years have included the Vice President of the United States, the Secretary of Defense, the Chief of Staff and Secretary of the Army. Professional development forums are held throughout the three days for soldiers, NCOs, officers, Army family members, and industry executives. This event is both one of the buildings more complex events and the most rewarding!